//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Vertrieb"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Online retailing
330
Online-Handel
330
Consumer behaviour
262
Konsumentenverhalten
262
E-commerce
144
Electronic Commerce
144
International marketing
102
Internationales Marketing
102
Internet marketing
96
Online-Marketing
96
Social Web
59
Social web
59
Beziehungsmarketing
57
Relationship marketing
57
Viral marketing
57
Virales Marketing
57
Einzelhandel
49
Retail trade
49
Customer satisfaction
43
Kundenzufriedenheit
43
Brand management
37
Markenführung
37
Confidence
28
Internet
28
Vertrauen
28
Website
28
Dienstleistungsqualität
27
Marketing management
27
Marketingmanagement
27
Service quality
27
Markenimage
25
China
24
Personalization
24
Personalisierung
21
Distribution channel
20
Globalisierung
20
Globalization
20
USA
20
United States
20
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Conference paper
1
Konferenzbeitrag
1
Language
All
English
25
Author
All
Diamantopoulos, Adamantios
5
Halkias, Georgios
3
Aiello, Gaetano
2
Arslanagic-Kalajdzic, Maja
2
Lok, Peter
2
Arroyo-Gamez, Ramon E.
1
Asano, Glenn
1
Augusto, Mário Gomes
1
Ayodele, Adeola A.
1
Bala, Pradip Kumar
1
Bartsch, Fabian
1
Bourdin, David
1
Carneiro, Jorge Manoel Teixeira
1
Chan, Eugene Y.
1
Chang, Ting-pong Vincent
1
Cheng, Ting Pong Vincent
1
Chumpitaz Caceres, Rubén
1
Costa, Patrício
1
Cowan, Kirsten
1
Davvetas, Vasileios
1
Dean, Dianne
1
Ezenwafor, Ebuka Christian
1
Faria, Flávio Silva
1
Farmaki, Anna
1
Florack, Arnd
1
Geuens, Maggie
1
Griffart, Clovis
1
Horn, Esther
1
Jenamani, Mamata
1
Ko, Eunju
1
Koblarp Chandrasapth
1
Kobuszewski Volles, Barbara
1
Kolbl, Živa
1
Lee, Chang Han
1
Lencastre, Paulo de
1
Liu, Martin J.
1
Machado, Joana César
1
Makri, Aikaterini
1
Micevski, Milena
1
Milchram, Christine
1
more ...
less ...
Published in...
All
Electronic commerce research and applications
Journal of business research : JBR
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of retailing and consumer services
28
International marketing review
25
Journal of international marketing
17
The journal of brand management : an international journal
17
The journal of product & brand management
13
Journal of global marketing
12
Journal of international consumer marketing
12
Asia Pacific journal of marketing and logistics
8
Innovatives Markenmanagement
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing intelligence & planning
6
Journal of electronic commerce research : JECR
5
Journal of euromarketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
International journal of electronic marketing and retailing : IJEMR
4
International journal of retail and distribution management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Journal of retailing
4
Journal of strategic marketing
4
The journal of services marketing
4
Cross-cultural and critical perspectives on brands
3
Electronic commerce research
3
Global business review
3
International journal of retail & distribution management
3
Journal of contemporary marketing science
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of international trade & commerce
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing : ZFP ; journal of research and management
3
Qualitative market research : an international journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
2
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
3
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
4
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
5
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
6
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
7
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
8
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
9
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
10
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->