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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~subject:"Consumer behaviour"
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Electronic markets : the international journal on networked business
International journal of Indian culture and business management : IJICBM
International journal of consumer studies
30
Journal of business research : JBR
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The marketing review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Acta Universitatis Danubius / Oeconomica
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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The influence of eWOM communications on intended online purchases : a
literature
review
using TCCM framework and future research agenda
Bhaiswar, Rishikesh
;
Chawla, Deepak
;
Meenakshi, N.
- In:
International journal of Indian culture and business …
26
(
2022
)
3
,
pp. 328-361
Persistent link: https://www.econbiz.de/10014314161
Saved in:
2
Antecedents and outcomes of brand love in Indian context : a systematic
literature
review
Thalhath, P.
- In:
International journal of Indian culture and business …
27
(
2022
)
3
,
pp. 384-399
Persistent link: https://www.econbiz.de/10014316366
Saved in:
3
Mobile banking : insights on its increasing relevance and most common drivers of adoption
Ha, Kyung-hun
;
Canedoli, Andrea
;
Baur, Aaron W.
;
Bick, …
- In:
Electronic markets : the international journal on …
22
(
2012
)
4
,
pp. 217-227
Persistent link: https://www.econbiz.de/10009680783
Saved in:
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