The influence of eWOM communications on intended online purchases : a literature review using TCCM framework and future research agenda
Rishikesh Bhaiswar, Deepak Chawla and N. Meenakshi
| Year of publication: |
2022
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|---|---|
| Authors: | Bhaiswar, Rishikesh ; Chawla, Deepak ; Meenakshi, N. |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 26.2022, 3, p. 328-361
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| Subject: | electronic word of mouth | eWOM | information adoption | IA | consumer purchase intention | theory-context-characteristics-methodology | TCCM | systematic literature review | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Online-Handel | Online retailing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2022.124630 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314161