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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Chang, Chingching"
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Chang, Chingching
Alt, Rainer
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Electronic markets : the international journal on networked business
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
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