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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Labrecque, Lauren I."
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Labrecque, Lauren I.
Alt, Rainer
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Currim, Imran S.
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Electronic markets : the international journal on networked business
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing
1
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ECONIS (ZBW)
2
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Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
2
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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