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~isPartOf:"Energy conversion and management : ECM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Management Science"
~person:"Guo, Rui"
~subject:"Vertrauen"
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Vertrauen
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Green brand legitimacy
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Energy conversion and management : ECM
Industrial marketing management : the international journal for industrial and high-tech firms
Management Science
Journal of business ethics : JOBE
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui
;
Zhang, Wei
;
Wang, Tao
;
Li, Caroline Bingxin
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
Saved in:
2
The many faces of trust and guanxi behavior : evidence from marketing channels in China
Shou, Zhigang
;
Guo, Rui
;
Zhang, Qiyuan
;
Su, Chenting
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 503-509
Persistent link: https://www.econbiz.de/10009159493
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