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~isPartOf:"Energy conversion and management : ECM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~person:"Ritter, Thomas"
~subject:"Marketing management"
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Energy conversion and management : ECM
Industrial marketing management : the international journal for industrial and high-tech firms
Technovation : the international journal of technological innovation, entrepreneurship and technology management
Strategic market creation : a new perspective on marketing and innovation management
1
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Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
2
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
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