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~isPartOf:"Energy conversion and management : ECM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cova, Bernard"
~subject:"B-to-B-Marketing"
~subject:"USA"
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Cova, Bernard
Naudé, Peter
19
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9
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Energy conversion and management : ECM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
2
Emerald insight
1
European management journal
1
Managing consumer services : factory or theater?
1
The Oxford handbook of project management
1
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ECONIS (ZBW)
10
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1
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
2
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
3
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
4
Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
Saved in:
5
Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
Saved in:
6
The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda
;
Proença, João F.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
Saved in:
7
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
8
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
9
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
10
Representing BtoB reality in case study research : challenges and new opportunities
Borghini, Stefania
;
Carù, Antonella
;
Cova, Bernard
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10003954466
Saved in:
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