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~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~subject:"Advertising effects"
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Advertising effects
Computerspiel
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Video game
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Werbewirkung
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Brand extension
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Brand image
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Brand management
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Communication
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Digital media
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Digitale Medien
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Greece
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Griechenland
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Kommunikation
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Markenführung
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Markenimage
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Markentransfer
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Personalisierung
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Product Placement
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Product placement
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Social Web
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Canales, Pedro
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Castillo, Vicente
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Hera, Teresa de la
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Hernández, Asunción
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Engaging consumers through branded entertainment and convergent media
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Application of gaming in new media marketing
4
Journal of advertising research
4
Journal of promotion management : JPM
4
Psychology & marketing
4
Cutting edge international research
3
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Advertising, promotion, and new media
2
Breaking new ground in theory and practice
2
European journal of marketing : EJM
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Indian business research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of electronic commerce research : JECR
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
2
Reihe: Marketing : MAR
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and violence : concepts and perspectives
1
Advertising in new formats and media : current research and implications for marketers
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Markt : international journal of marketing
1
Electronic commerce research
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
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A theoretical model for the study of persuasive communication through digital games
Hera, Teresa de la
- In:
Engaging consumers through branded entertainment and …
,
(pp. 74-88)
.
2015
Persistent link: https://www.econbiz.de/10011389104
Saved in:
2
Product placement in video games : image transference among emotions
Küster, Inés
;
Vila, Natalia
;
Hernández, Asunción
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 127-148)
.
2015
Persistent link: https://www.econbiz.de/10011389592
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