Product placement in video games : image transference among emotions
Year of publication: |
2015
|
---|---|
Authors: | Küster, Inés ; Vila, Natalia ; Hernández, Asunción ; Canales, Pedro ; Castillo, Vicente |
Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 127-148
|
Subject: | Product Placement | Product placement | Computerspiel | Video game | Markentransfer | Brand extension | Markenimage | Brand image | Werbewirkung | Advertising effects |
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