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~isPartOf:"Enterprise & society : the international journal of business history"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Enterprise & society : the international journal of business history
Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
Journal of marketing communications
10
SpringerLink / Bücher
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Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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Academy of Management journal : AMJ
5
American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Handbuch der Marktforschung
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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The history of advertising
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Working paper series
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Brand Planning : starke Strategien für Marken und Kampagnen
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Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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ECONIS (ZBW)
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1
Advertising for the people : the history of the Social Democratic Party of Sweden's own advertising company : Folkreklam and Förenade ARE-Bolagen, 1947-1997
Lakomaa, Erik
- In:
Enterprise & society : the international journal of …
21
(
2020
)
2
,
pp. 516-546
Persistent link: https://www.econbiz.de/10012243540
Saved in:
2
Off the books : oral history and transnational advertising agencies in southeast asia
Crawford, Robert
- In:
Enterprise & society : the international journal of …
20
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012098553
Saved in:
3
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
4
Utility of advertising for creativity education : an experimental study targeting school children
Han, Kyoo-Hoon
;
Kim, Jieun
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
Saved in:
5
Creativity identity in Colombia : the advertising creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
6
Stereotypical or just typical : how do US practitioners view the role and function of gender stereotypes in advertisements?
Windels, Kasey
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618435
Saved in:
7
Relocating centers and peripheries : transnational advertising agencies and Singapore in the 1950 and 1960
Crawford, Robert
- In:
Enterprise & society : the international journal of …
16
(
2015
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10011551595
Saved in:
8
Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010362876
Saved in:
9
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
10
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
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