The myth of big data : Chinese advertising practitioners' perspective
Year of publication: |
July 2018
|
---|---|
Authors: | Chen, Huan ; Zhou, Liling |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 4, p. 633-649
|
Subject: | Big data | advertising practitioners | qualitative research | China | Chinese advertising industry | Werbung | Advertising | Big Data | Werbewirtschaft | Advertising industry |
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