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~isPartOf:"Enterprise 2.0 - Die Kunst, loszulassen"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social network"
~subject:"Web 2.0-Technologien"
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Social network
Web 2.0-Technologien
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Soziales Netzwerk
21
Werbung
21
Online retailing
17
Online-Handel
17
Web 2.0 technologies
17
Facebook
16
Marketing management
16
Marketingmanagement
16
electronic word-of-mouth
12
social media marketing
11
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10
E-commerce
10
Electronic Commerce
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Knowledge management
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Ahuja, Vandana
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Assimakopoulos, Costas
1
Bailey, Ainsworth Anthony
1
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Bình Nghiêm-Phú
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Ietto, Beatrice
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Johnston, Stephen
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Kumarashvari Subramaniam
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Enterprise 2.0 - Die Kunst, loszulassen
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
Technological forecasting & social change : an international journal
53
Management science : journal of the Institute for Operations Research and the Management Sciences
33
SpringerLink / Bücher
32
Journal of management information systems : JMIS
29
HMD : Praxis der Wirtschaftsinformatik
28
Information systems research : ISR
26
International journal of business information systems : IJBIS
26
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
26
Management information systems : mis quarterly
24
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Psychology & marketing
20
Electronic commerce research
19
Journal of organizational computing and electronic commerce
19
International journal of information technology and management : IJITM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of knowledge management
16
Electronic commerce research and applications
15
International journal of market research : JMRS ; the journal of the Market Research Society
15
International journal of networking and virtual organisations : IJNVO
15
Journal of retailing and consumer services
15
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Journal of travel and tourism marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of hospitality management
13
Journal of electronic commerce research : JECR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing management : MM
13
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Tourism management : research, policies, practice
13
Cogent business & management
12
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
Information technology and management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Working paper
12
Business horizons
11
Computational & mathematical organization theory
11
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ECONIS (ZBW)
31
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31
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1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
3
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
4
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
5
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
6
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
7
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
8
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
9
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
10
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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