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~isPartOf:"Enterprise 2.0 - Die Kunst, loszulassen"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social network"
~subject:"social media marketing"
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Social network
social media marketing
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Soziales Netzwerk
21
Werbung
21
Online retailing
17
Online-Handel
17
Web 2.0 technologies
17
Web 2.0-Technologien
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Facebook
16
Marketing management
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Marketingmanagement
16
electronic word-of-mouth
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10
E-commerce
10
Electronic Commerce
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Knowledge management
10
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10
Markenartikel
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10
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Alvandi, Mohsen
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Bình Nghiêm-Phú
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Lee, Minho
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Enterprise 2.0 - Die Kunst, loszulassen
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
International journal of business information systems : IJBIS
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
Information systems research : ISR
21
Electronic commerce research
19
Management information systems : mis quarterly
16
Cogent business & management
14
Journal of organizational computing and electronic commerce
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research and applications
13
International journal of hospitality management
13
International journal of networking and virtual organisations : IJNVO
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Computational & mathematical organization theory
11
Journal of internet commerce
11
Working paper
11
International journal of technology marketing : IJTMkt
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
10
Journal of marketing management : MM
10
MIS quarterly
10
Business horizons
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of knowledge management
8
Journal of marketing
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Psychology & marketing
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
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ECONIS (ZBW)
32
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1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
7
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
8
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
9
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
10
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
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