//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Journal of travel and tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Veranstaltungsmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Event marketing
32
Event-Marketing
32
Sport event
17
Sportveranstaltung
17
Big event
13
Großveranstaltung
13
Consumer behaviour
12
Konsumentenverhalten
12
Tourism
10
Tourismus
10
Holiday behaviour
8
Urlaubsverhalten
8
Customer satisfaction
7
Kundenzufriedenheit
7
Tourism marketing
6
Tourismusmarketing
6
Destination management
5
Destinationsmanagement
5
Event
5
Veranstaltung
5
USA
4
United States
4
Australia
3
Australien
3
Beziehungsmarketing
3
Brand image
3
Dienstleistungsqualität
3
Management
3
Markenimage
3
Professional sports
3
Profisport
3
Relationship marketing
3
Service quality
3
Sport
3
Sports
3
Tourism industry
3
Tourismuswirtschaft
3
Experiment
2
Fundraising
2
Ländlicher Raum
2
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Book section
1
Language
All
English
31
German
1
Author
All
Arcodia, Charles
2
Boo, Soyoung
2
Busser, James A.
2
Fairley, Sheranne
2
Funk, Daniel C.
2
Heere, Bob
2
Abreu Novais, Margarida
1
Benkenstein, Martin
1
Bravo, Gonzalo
1
Cai, Liping A.
1
Cameron, Robyn
1
Carneiro, Maria João
1
Carruthers, Cynthia P.
1
Chi, Xiaoting
1
Du, James
1
Eisermann, Uwe
1
Fechner, David
1
Filo, Kevin
1
Fu, Xiaoxiao
1
Gao, Fei
1
Gration, David
1
Guerreiro, Manuela
1
Han, Heesup
1
Hede, Anne-Marie
1
Huang, Zhuowei
1
James, Jeffrey D.
1
Jeon, Hyeongjin
1
Ji, Chunli
1
Jordan, Jeremy S.
1
Kastenholz, Elisabeth
1
Kennedy, Heather
1
Kickenweitz, Elisabeth
1
Kickenweitz, Jörg
1
Kim, Jong-hyeong
1
Kim, Kakyom
1
Ladhari, Riadh
1
Le Dung
1
Lee, Jin-soo
1
Lehto, Xinran Y.
1
Li, Mimi
1
more ...
less ...
Published in...
All
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
Journal of sport management : the official journal of the North American Society of Sport Management
Journal of travel and tourism marketing
SpringerLink / Bücher
49
Tourism management : research, policies, practice
30
International journal of event and festival management
24
Customer Experience : Forum Dienstleistungsmanagement
22
Markenkommunikation und Beziehungsmarketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Journal of business research : JBR
16
Springer eBook Collection
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
essentials
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Research
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
2
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
3
What makes integrated resort attractive? : exploring the role of experience encounter elements
Ji, Chunli
;
Yang, Ping
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 305-319
Persistent link: https://www.econbiz.de/10013352885
Saved in:
4
Cultivating and disseminating a festival image : the case of the Qingdao International Beer Festival
Chi, Xiaoting
;
Meng, Bo
;
Zhou, Heng
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
4
,
pp. 373-393
Persistent link: https://www.econbiz.de/10013417039
Saved in:
5
Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
6
Impact of tourist experience on memorability and authenticity : a study of creative tourism
Wang, Chaohui
;
Liu, Juan
;
Wei, Lijiao
;
Zhang, Tingting
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012289257
Saved in:
7
Event participation and advocacy : assessing the role of affective commitment and perceived benefits
Ok, Chihyung
;
Park, Kwangsoo
;
Park, Seunghyun
;
Jeon, …
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10012289266
Saved in:
8
The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions
Ladhari, Riadh
;
Souiden, Nizar
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012289350
Saved in:
9
The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship
Gao, Fei
;
Heere, Bob
;
Todd, Samuel Y.
;
Mihalik, Brian J.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 147-160
Persistent link: https://www.econbiz.de/10012293247
Saved in:
10
Leveraging event participation benefits beyond the running course : deciphering the motivational basis of event satisfaction
Du, James
;
Kennedy, Heather
;
James, Jeffrey D.
;
Funk, …
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10012293379
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->