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~isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"Handbook of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Marketingtheorie
Pricing strategy
B-to-B-Marketing
74
Business-to-business marketing
74
Salespeople
16
Verkaufspersonal
16
Lieferantenmanagement
14
Supplier relationship management
14
Beziehungsmarketing
13
Relationship marketing
13
business-to-business marketing
9
Theorie
8
Theory
8
Customer value
7
Kundenwert
7
Selling
7
Verkauf
7
Market segmentation
6
Marketing management
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Marketingmanagement
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Marktsegmentierung
6
Portfolio selection
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sales management
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Backhaus, Klaus
1
Crecelius, Andrew T.
1
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1
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1
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1
Lam, Son K.
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Entwicklungen des Investitionsgütermarketing
Handbook of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
41
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Innovation in pricing : contemporary theories and best practices
10
Journal of business-to-business marketing
10
The journal of business & industrial marketing
8
SpringerLink / Bücher
5
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Gabler Edition Wissenschaft
3
Manufacturing & service operations management : M & SOM
3
Business-to-Business-Marketing
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
Journal of customer behaviour
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Research
2
Schriften zum Vertriebsmanagement
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Applied Marketing Science / Angewandte Marketingforschung
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Columbia Business School Research Paper Forthcoming
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Creating and managing superior customer value
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Enterprise & society : the international journal of business history
1
Faculty & research / Insead : working paper series
1
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ECONIS (ZBW)
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
3
Toward a theory of technology marketing : review and suggestions for future research
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Handbook of business-to-business marketing
,
(pp. 563-581)
.
2012
Persistent link: https://www.econbiz.de/10009500118
Saved in:
4
Value-based pricing : a state-of-the-art review
Cressman, George E.
- In:
Handbook of business-to-business marketing
,
(pp. 246-274)
.
2012
Persistent link: https://www.econbiz.de/10009500167
Saved in:
5
Investitionsgütermarketing : Herkunft und Zukunft
Backhaus, Klaus
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 39-65)
.
1998
Persistent link: https://www.econbiz.de/10001305479
Saved in:
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