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~isPartOf:"Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Mobile Marketing
18
Mobile marketing
18
Mobile Business
12
Mobile business
12
Mobile communications
10
Mobilkommunikation
10
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
9
Advertising
7
Advertising effects
7
Werbewirkung
7
Werbung
7
Mobile phone
4
Mobiltelefon
4
mobile advertising
4
Erfolgsfaktor
3
Innovation adoption
3
Innovationsakzeptanz
3
Marketing management
3
Marketingmanagement
3
Success factor
3
China
2
Deutschland
2
Germany
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SMS
2
SMS advertising
2
Social Web
2
Social web
2
short message service
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1994-2007
1
Beijing
1
Betriebliches Informationssystem
1
Beziehungsmarketing
1
Business intelligence system
1
Business model
1
Cultural identity
1
Data protection
1
Datenschutz
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Aramendia-Muneta, Maria Elena
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Arnita, Devi
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Bakr, Yousra
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Doe, Joshua Kofi
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Greve, Goetz
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Jiang, Pingjun
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Kini, Ranjan B.
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Link, Jörg
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
International journal of internet marketing and advertising : IJIMA
Digital advertising : theory and research
18
SpringerLink / Bücher
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Gabler Edition Wissenschaft
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
3
DUV / Wirtschaftswissenschaft
3
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ECONIS (ZBW)
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
3
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
4
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
5
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
6
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
7
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
8
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
9
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
10
From banners to YouTube : using the rearview mirror to look at the future of internet advertising
Barnes, Susan B.
;
Hair, Neil Frederick
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 223-239
Persistent link: https://www.econbiz.de/10003877206
Saved in:
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