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~isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~isPartOf:"Journal of advertising research"
~isPartOf:"Memorable customer experiences : a research anthology"
~subject:"Consumer motivation"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Journal of advertising research
Memorable customer experiences : a research anthology
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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