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~isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~isPartOf:"Journal of global marketing"
~subject:"Marketingmanagement"
~subject:"Sports marketing"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Journal of global marketing
Journal of marketing communications
21
Journal of business research : JBR
17
International journal of sports marketing & sponsorship
16
Journal of advertising research
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of sport management : the official journal of the North American Society of Sport Management
11
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : JPM
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
8
International journal of sport management and marketing : IJSMM
7
Journal of promotion management : innovations in planning and applied research
7
Faculty & research / Insead : working paper series
6
Journal of marketing
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Sport management review
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of marketing management : MM
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
European Sport management quarterly : ESMQ
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Marketing : ZFP ; journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Sport, Business and Management : an international journal ; SBM
4
The marketing review
4
Cogent business & management
3
Cutting edge international research
3
International review on public and non-profit marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
7
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
3
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
4
Zweiseitige Botschaften in der Marketingkommunikation
Küster-Rohde, Franziska
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 275-296)
.
2011
Persistent link: https://www.econbiz.de/10009373443
Saved in:
5
Sportsponsoring und Ambushing
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 185-203)
.
2011
Persistent link: https://www.econbiz.de/10009373452
Saved in:
6
Guerilla-Marketing-Aktionen
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 151-169)
.
2011
Persistent link: https://www.econbiz.de/10009373456
Saved in:
7
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
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