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Public relations
Social Web
7
Social web
7
Öffentlichkeitsarbeit
4
Corporate reputation
2
Firmenimage
2
Social Media
2
Advertising planning
1
B-to-B-Marketing
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Big data
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Computerized method
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Computerunterstützung
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Consumer behaviour
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Beham, Frank
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Dams, Colja M.
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Kreutzer, Ralf T.
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Luppold, Stefan
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Steinke, Lorenz
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Essentials
Corporate communications : an international journal
37
Journal of communication management : an international journal
26
Journal of business research : JBR
17
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
SpringerLink / Bücher
10
Corporate reputation review : an international journal
8
International journal of information technology and management : IJITM
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Journal of business ethics : JOBE
7
Journal of promotion management : JPM
7
Springer eBook Collection
7
Strategic corporate communication in the digital age
7
Ethical practice of social media in public relations
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Research
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Journal of promotion management : innovations in planning and applied research
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
New media and public relations
4
Routledge new directions in public relations and communication research
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
essentials
4
Administrative Sciences : open access journal
3
Central European business review : CEBR
3
Communicating corporate social responsibility : perspectives and practice
3
Corporate social responsibility in the digital age
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ECONIS (ZBW)
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Live Campaigns : Event-Kampagnen als Konzept einer wirkungsvollen Marketing-Kommunikation
Dams, Colja M.
;
Luppold, Stefan
-
2019
Persistent link: https://www.econbiz.de/10011949940
Saved in:
2
Corporate Shitstorm Management : Konfrontationen im
Social
Web
professionell managen
Beham, Frank
-
2015
Persistent link: https://www.econbiz.de/10011302539
Saved in:
3
Corporate Reputation Management in den sozialen Medien : Grundprinzipien zur erfolgreichen Einbindung von Social Media
Kreutzer, Ralf T.
-
2014
Persistent link: https://www.econbiz.de/10010408560
Saved in:
4
Bedienungsanleitung für den Shitstorm : wie gute Kommunikation die Wut der Masse bricht
Steinke, Lorenz
-
2014
Persistent link: https://www.econbiz.de/10010375440
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