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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"International marketing ; Vol. V"
~subject:"Brand management"
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Europäische Hochschulschriften / 5
International journal of business and globalisation : IJBG
International marketing ; Vol. V
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
12
Journal of international consumer marketing
11
The journal of product & brand management
10
Journal of global marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Innovatives Markenmanagement
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
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Advances in international marketing
3
Asia Pacific journal of marketing and logistics
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Brand management in emerging markets : theories and practice
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International business review : the official journal of the European International Business Academy
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Journal of strategic marketing
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Manual of international marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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Springer eBook Collection
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Business horizons
2
Contributions to Economics
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
2
Handbook of research in international marketing
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ECONIS (ZBW)
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1
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
Saved in:
2
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
4
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
5
The international marketing of New Zealand merino wool : past, present and future
Mitchell, Joseph David
;
Smith, Luke Joseph
;
Dana, Leo Paul
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10003836351
Saved in:
6
Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Sagar, Mahim
;
Singh, Deepali
;
Agrawal, D. P.
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
4
,
pp. 374-400
Persistent link: https://www.econbiz.de/10003861910
Saved in:
7
Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio
;
Rasicci, Claudia
- In:
International journal of business and globalisation : IJBG
2
(
2008
)
3
,
pp. 310-329
Persistent link: https://www.econbiz.de/10003710961
Saved in:
8
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
Saved in:
9
Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
Saved in:
10
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
-
2006
Persistent link: https://www.econbiz.de/10003410979
Saved in:
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