On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Michael T. Ewing, Albert Caruana and George M. Zinkhan
| Year of publication: |
2006
|
|---|---|
| Authors: | Ewing, Michael T. ; Caruana, Albert ; Zinkhan, George M. |
| Published in: |
International marketing ; Vol. V. - London [u.a.] : SAGE. - 2006, p. 391-406
|
| Subject: | Markenführung | Brand management | Werbung | Advertising | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410979