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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International marketing ; Vol. V"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
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Brand management
International marketing
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Europäische Hochschulschriften / 5
International marketing ; Vol. V
The journal of brand management : an international journal
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
SpringerLink / Bücher
12
Journal of international consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European journal of marketing : EJM
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Innovatives Markenmanagement
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Management for Professionals
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Advances in international marketing
3
Asia Pacific journal of marketing and logistics
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Brand management in emerging markets : theories and practice
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International business review : the official journal of the European International Business Academy
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Journal of strategic marketing
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Manual of international marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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Springer eBook Collection
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Business horizons
2
Contributions to Economics
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
2
Handbook of research in international marketing
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ECONIS (ZBW)
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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2
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
3
The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Feng, Yan
;
Cao, Wen
;
Shin, Geon-Cheol
;
Yoon, Yeujun
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 578-595
Persistent link: https://www.econbiz.de/10012792862
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4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
Internal branding : conceptualization from a literature review and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
6
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
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7
Journal of Brand Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
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8
Employees as a second audience : the effect of external communication on internal brand management outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
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9
"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
10
Determinants of brand performance : the role of internal branding
Iyer, Pramod
;
Davari, Arezoo
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 202-216
Persistent link: https://www.econbiz.de/10011884919
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