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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International marketing ; Vol. V"
~subject:"Brand management"
~subject:"EU countries"
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Internationales Marketing
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Marketing management
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Goormann, Hans Werner
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Caruana, Albert
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Craig, C. Samuel
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Dolski, Joerg
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Douglas, Susan P.
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Joachimsthaler, Erich
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Europäische Hochschulschriften / 5
International marketing ; Vol. V
International marketing review
29
Journal of international marketing
28
Journal of business research : JBR
25
The journal of brand management : an international journal
23
Journal of euromarketing
13
Journal of global marketing
12
SpringerLink / Bücher
12
Journal of international consumer marketing
11
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of business and globalisation : IJBG
7
European journal of marketing : EJM
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Business history
5
Marketing intelligence & planning
5
European research studies
4
Innovatives Markenmanagement
4
International business review : the official journal of the European International Business Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Advances in international marketing
3
Asia Pacific journal of marketing and logistics
3
Brand management in emerging markets : theories and practice
3
Business horizons
3
Consumption culture in Europe : insight into the beverage industry
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
Journal of world business : JWB
3
Manual of international marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
Springer eBook Collection
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
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ECONIS (ZBW)
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Standardisierung im Internationalen Marketing : Entwicklung eines Analyseschemas ; empirische Anwendung in der europäischen Automobilindustrie
Dolski, Joerg
-
2010
Persistent link: https://www.econbiz.de/10003927637
Saved in:
2
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
Saved in:
3
Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
Saved in:
4
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
-
2006
Persistent link: https://www.econbiz.de/10003410979
Saved in:
5
Die Auslandsmarktbearbeitung im europäischen Binnenmarkt : unter besonderer Berücksichtigung des spanischen Marktes
Goormann, Hans Werner
-
1992
Persistent link: https://www.econbiz.de/10000849956
Saved in:
6
Die Auslandsmarktbearbeitung im europäischen Binnenmarkt : unter besonderer Berücksichtigung des spanischen Marktes
Goormann, Hans Werner
-
1992
Persistent link: https://www.econbiz.de/10012700404
Saved in:
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