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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of accounting education"
~isPartOf:"Journal of marketing education : JME"
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Search: subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftsstudium
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Apostolou, Barbara
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Rebele, James E.
7
Crittenden, Victoria Lynn
5
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Peltier, James
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Pfitzer, Norbert
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Ariail, Donald L.
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Europäische Hochschulschriften / 5
Journal of accounting education
Journal of marketing education : JME
SpringerLink / Bücher
489
Journal of education for business
318
NBER working paper series
293
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European journal of operational research : EJOR
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Small business economics : an entrepreneurship journal
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Journal of business ethics : JOBE
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International review of financial analysis
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The journal of finance : the journal of the American Finance Association
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
4
The scholarship of teaching and learning in marketing education : editor's corner
Crittenden, Victoria Lynn
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 103-108
Persistent link: https://www.econbiz.de/10014326029
Saved in:
5
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
6
Social media marketing : a commentary on teaching and learning in a dynamic field
Parker, Janna M.
;
James, Kevin W.
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 72-75
Persistent link: https://www.econbiz.de/10014580282
Saved in:
7
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
8
Updating the MAcc curriculum in response to stakeholder needs and CPA exam changes : resources and results from one School's journey
Bostwick, Eric D.
;
Grant, Dustin Micah
;
Lambert, …
- In:
Journal of accounting education
64
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014554190
Saved in:
9
Cognitive ability and performance in accounting students : the importance of data analytics assignments
Sargent, Matthew J.
;
Winton, Bradley G.
- In:
Journal of accounting education
65
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014554193
Saved in:
10
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
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