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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of advertising research"
~isPartOf:"Women in PR history"
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Europäische Hochschulschriften / 5
Journal of advertising research
Women in PR history
The Routledge companion to advertising and promotional culture
5
Working paper / National Bureau of Economic Research, Inc.
4
American journal of agricultural economics
3
International journal of advertising : the quarterly review of marketing communications
3
The history of advertising
3
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3
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2
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2
Journal of advertising : official publication of the American Academy of Advertising
2
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Journal of historical research in marketing
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Routledge studies in the history of marketing
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The Routledge companion to marketing and feminism
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Trademarks, brands, and competitiveness
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American journal of business : applying research to practice ; AJB
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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Business history review
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Chris Argyris : critical evaluations in business and management
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Corporate creativity : developing an innovative organization
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Gender in management : an international journal
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Global advertising practice in a borderless world
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Handbook of research on international advertising
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Harvard Business School Marketing Unit Working Paper
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Harvard Business School Research Paper Series # 15-093
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Industrial marketing management : the international journal for industrial and high-tech firms
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JMM : the international journal on media management
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Journal of advertising
1
Journal of business venturing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
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1
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
2
Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise
;
Spector, Shelley
- In:
Women in PR history
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012501796
Saved in:
3
Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
Saved in:
4
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
5
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
6
The fire starter and the brand steward : an examination of successful leadership traits for the advertising-agency creative director
Mallia, Karen L.
;
Windels, Kasey
;
Broyles, Sheri J.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10010199582
Saved in:
7
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
8
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
9
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
10
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Saved in:
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