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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenartikel"
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Markenartikel
Theorie
923
Theory
918
Consumer behaviour
847
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847
Deutschland
713
Relationship marketing
664
Beziehungsmarketing
662
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661
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634
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630
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607
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591
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590
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439
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439
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433
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Ko, Eunju
5
Christodoulides, George
4
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4
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4
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4
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3
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Koll, Oliver
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Melewar, T. C.
3
Merchant, Altaf
3
Michel, Géraldine
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Motoki, Kosuke
3
Torres, Pedro M.
3
Valette-Florence, Pierre
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2
Arslanagic-Kalajdzic, Maja
2
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Filieri, Raffaele
2
Foti, Lianne
2
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2
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2
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Europäische Hochschulschriften / 5
Journal of business research : JBR
The journal of brand management : an international journal
241
The journal of product & brand management
192
Journal of retailing and consumer services
145
European journal of marketing : EJM
60
Psychology & marketing
51
SpringerLink / Bücher
49
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
The journal of consumer marketing
31
International journal of hospitality management
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing
29
European journal of marketing
27
Journal of fashion marketing and management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
International journal of consumer studies
26
Journal of promotion management : JPM
25
Journal of international consumer marketing
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of global marketing
22
International journal of advertising : the review of marketing communications
21
International journal of market research
21
International marketing review
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
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ECONIS (ZBW)
252
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1
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
2
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
5
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
6
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
7
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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