//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internationales Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
144
International marketing
133
Consumer behaviour
37
Konsumentenverhalten
37
Marketing management
33
Marketingmanagement
33
Deutschland
25
Brand management
24
Globalisierung
24
Globalization
24
Markenführung
24
Germany
22
USA
20
Welt
19
World
19
United States
18
Cultural identity
15
Firm performance
15
Kulturelle Identität
15
Unternehmenserfolg
15
Competitive strategy
13
Theorie
13
Theory
13
Wettbewerbsstrategie
13
Brand image
12
Export
12
Markenimage
12
International market entry
11
Internationaler Markteintritt
11
Multinationales Unternehmen
11
National culture
11
Nationalkultur
11
China
10
KMU
10
SME
10
Strategic management
10
Strategisches Management
10
Brand
9
Markenartikel
9
Culture
8
more ...
less ...
Online availability
All
Undetermined
55
Type of publication
All
Article
99
Book / Working Paper
45
Type of publication (narrower categories)
All
Article in journal
102
Aufsatz in Zeitschrift
102
Hochschulschrift
35
Thesis
35
Bibliografie enthalten
25
Bibliography included
25
Collection of articles of several authors
8
Sammelwerk
8
Dissertation u.a. Prüfungsschriften
7
Conference proceedings
3
Konferenzschrift
3
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
more ...
less ...
Language
All
English
104
German
40
Undetermined
2
Author
All
Laroche, Michel
10
Diamantopoulos, Adamantios
5
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Bartikowski, Boris
3
Böhm, Bettina
3
Dahmen, Marcus
3
Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
3
Poungias, Evangelos Peter
3
Teng, Lefa
3
Werner, Brigitte
3
Arenas-Gaitán, Jorge
2
Arslanagic-Kalajdzic, Maja
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Chaveles, Spyros
2
Craig, C. S.
2
Dahm, Markus H.
2
Douglas, Susan P.
2
Engelen, Andreas
2
Fischer, Peter
2
Goormann, Hans Werner
2
Haas, Benedikt
2
Hanfeld, Ulrich
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Leistl, Mathias
2
Maisch, Christof
2
Marx, Thomas
2
Micevski, Milena
2
Rey-Moreno, Manuel
2
Rondán-Cataluña, F. Javier
2
Samiee, Saeed
2
Schneider, Katrin
2
Sharma, Piyush
2
Wagner, Udo
2
Walsh, Gianfranco
2
more ...
less ...
Institution
All
Global Marketing Conference <2012, Seoul>
1
Published in...
All
Europäische Hochschulschriften / 5
Journal of business research : JBR
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
39
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Internationalisierung von Vertrieb und Handel
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
more ...
less ...
Source
All
ECONIS (ZBW)
137
USB Cologne (EcoSocSci)
7
Showing
1
-
10
of
144
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
4
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
7
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
8
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
9
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->