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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marken- und Kommunikationscontrolling"
~subject:"Brand equity"
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Europäische Hochschulschriften / 5
Journal of consumer behaviour : an international research review
Marken- und Kommunikationscontrolling
Antecedents and outcomes of employee-based brand equity
9
SpringerLink / Bücher
7
Marketing intelligence & planning
5
Journal of business research : JBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Handbook of research on integrating social media into strategic marketing
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International journal of advertising : the quarterly review of marketing communications
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Working paper / National Bureau of Economic Research, Inc.
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Analyzing the strategic role of social networking in firm growth and productivity
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Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
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Branded spaces : experience enactments and entanglements
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Branding and sustainable competitive advantage : building virtual presence
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California management review
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DLSU business & economics review
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Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
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ECONIS (ZBW)
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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2
Markencontrolling : Markenerfolg messbar machen
Kilian, Karsten
;
Müller, Michael
- In:
Marken- und Kommunikationscontrolling
,
(pp. 9-28)
.
2016
Persistent link: https://www.econbiz.de/10011572091
Saved in:
3
Der Kauftrichter als Controllinginstrument zur Messung der Markenstärke von Händlermarken im Lebensmitteleinzelhandel
Geise, Wolfgang
;
Geise, Fabian A.
;
Pömpner, Alexandra
- In:
Marken- und Kommunikationscontrolling
,
(pp. 55-67)
.
2016
Persistent link: https://www.econbiz.de/10011572577
Saved in:
4
Das EU-Bio-Logo : seine Wirkung nach fünf Jahren Marktpräsenz
Herm, Steffen
;
Möller, Jana
- In:
Marken- und Kommunikationscontrolling
,
(pp. 69-80)
.
2016
Persistent link: https://www.econbiz.de/10011573008
Saved in:
5
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
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