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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Transfer : Zeitschrift für Kommunikation und Markenmanagement"
~type_genre:"Article in journal"
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Europäische Hochschulschriften / 5
Journal of consumer behaviour : an international research review
Transfer : Zeitschrift für Kommunikation und Markenmanagement
Marketing intelligence & planning
5
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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DLSU business & economics review
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ECONIS (ZBW)
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Die digitale Markenführung ist tot - es lebe die Markenbildung : Auswirkungen der Digitalisierung auf die Markenführung
Posselt, Erich
;
Luckas, Manfred
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
4
,
pp. 34-40
Persistent link: https://www.econbiz.de/10012134408
Saved in:
2
Social-Media-Ansprache bei DIY-Käufern
Franzen, Ottmar
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
4
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012134410
Saved in:
3
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
4
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
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