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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Brand equity"
~subject:"Sales promotion"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenwert"
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Europäische Hochschulschriften / 5
Journal of consumer behaviour : an international research review
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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2
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
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