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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of global marketing"
~subject:"Werbung"
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Werbung
Print advertising
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Europäische Hochschulschriften / 5
Journal of global marketing
Journal of current issues and research in advertising : JCIRA
5
Journal of marketing communications
5
History of retailing and consumption
4
International journal of advertising : the quarterly review of marketing communications
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Journal of international consumer marketing
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Journal of promotion management : innovations in planning and applied research
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Challenges in an age of dis-engagement
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Commission of Inquiry into the Marketing of Beef and Veal. Research report
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ECONIS (ZBW)
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
3
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10012700129
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