//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"NBER Working Paper"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Market Segmentation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marktsegmentierung
53
Arbeitsmarktsegmentation
46
Labour market segmentation
46
Market segmentation
41
Theorie
35
Theory
33
Deutschland
26
Germany
20
Arbeitsmarktsegmentierung
14
Marketing management
12
Arbeitsmarkttheorie
11
Lohnstruktur
10
Wage structure
10
Beschäftigung
7
Consumer behaviour
7
Erfolgsfaktor
7
Konsumentenverhalten
7
Labour market theory
7
Arbeitsmarkt
6
Estimation
6
Labour market
6
Schätzung
6
Arbeitslosigkeit
5
Arbeitsmarktdiskriminierung
5
Frau
5
Gender
5
Geschlecht
5
International market segmentation
5
Internationale Marktsegmentierung
5
Labour market discrimination
5
Strategic management
5
Strategisches Management
5
Success factor
5
USA
5
United States
5
Arbeitsmarktpolitik
4
Arbeitsmobilität
4
Arbeitsnachfrage
4
Beziehungsmarketing
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Hochschulschrift
4
Thesis
4
Bibliografie enthalten
3
Bibliography included
3
Language
All
English
8
German
4
Author
All
Heckner, Frank
2
Weinstein, Art
2
Agnihotri, Arpita
1
Brotspies, Herbert
1
Champion, Donna
1
Diamantopoulos, Adamantios
1
Dibb, Sally
1
Dobner, Stephan
1
Foedermayr, Eva K.
1
Mangram, Myles Edwin
1
Raafat, Feraidoon
1
Saker, Jim
1
Sciglimpaglia, Donald
1
Simkin, Lyndon
1
Swoboda, Uwe C.
1
Taylor-West, Paul
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
Journal of strategic marketing
NBER Working Paper
DUV / Wirtschaftswissenschaft
5
Journal of Islamic marketing : JIMA
5
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
International journal of contemporary hospitality management
4
Asia Pacific journal of marketing and logistics
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Schriften zu Marketing und Management
3
Business horizons
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Dissertation.de
2
European journal of marketing : EJM
2
Handbook of research on ethnic and intra-cultural marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of entrepreneurship and innovation management
2
International journal of production economics
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Legends in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reihe Wirtschaftswissenschaften
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
Technology audit and production reserves
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The marketing book
2
Tourism management : research, policies, practice
2
A Princeton University Press e-book
1
A Ronald Press Publication
1
Agricultural and resource economics review : ARER
1
Amfiteatru economic : an economic and business research periodical
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Freemium marketing : use of demand-side research in
market
segmentation
strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
2
Market
segmentation
strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
Saved in:
3
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
4
Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
5
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
6
Editorial: Social media's impact on
market
segmentation
and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
7
The globalization of Tesla Motors : a strategic marketing plan analysis
Mangram, Myles Edwin
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10009577757
Saved in:
8
Market
segmentation
in practice : review of empirical studies, methodological assessment, and agenda for future research
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10003751305
Saved in:
9
Identifikation marktspezifischer Erfolgsfaktoren : ein heuristisches Verfahren angewendet am Beispiel eines pharmazeutischen Teilmarktes
Heckner, Frank
-
1998
Persistent link: https://www.econbiz.de/10000974595
Saved in:
10
Identifikation marktspezifischer Erfolgsfaktoren : ein heuristisches Verfahren angewendet am Beispiel eines pharmazeutischen Teilmarktes
Heckner, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699715
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->