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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~person:"Morgan, Neil A."
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Europäische Hochschulschriften / 5
Journal of the Academy of Marketing Science
Marketing intelligence & planning
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Evolving and emerging issues in marketing strategy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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