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~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Interkulturelles Verstehen"
~subject:"Kommunikation"
~subject:"Marketingtheorie"
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Interkulturelles Verstehen
Kommunikation
Marketingtheorie
Marketing management
48
Marketingmanagement
48
Marketing
24
Theorie
19
Theory
19
USA
13
United States
13
Consumer behaviour
12
Konsumentenverhalten
12
Werbung
11
Advertising
10
Distribution channel
8
Vertriebsweg
8
marketing strategy
8
Beziehungsmarketing
7
Marketing theory
7
Relationship marketing
7
Unternehmen
7
Communication
6
Game theory
6
Preismanagement
6
Pricing strategy
6
Spieltheorie
6
Market research
5
Marktforschung
5
advertising
5
B-to-B-Marketing
4
Business-to-business marketing
4
Internet marketing
4
Online-Marketing
4
Public relations
4
Social Web
4
Social web
4
Öffentlichkeitsarbeit
4
Advertising effects
3
Brand management
3
Competition
3
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English
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7
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Schmidt, Christopher M.
3
Nielsen, Martin
2
Sudhir, K.
2
Bart, Yakov
1
Belliger, Andréa
1
Boenigk, Michael
1
Desai, Preyas S.
1
Ebbes, Peter
1
Gardete, Pedro M.
1
Grove Ditlevsen, Marianne
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Hauser, John R.
1
Heerde, Harald J. van
1
Hug, Christoph
1
Krieger, David
1
Lehmann, Donald R.
1
Narasimhan, Laxman
1
Papies, Dominik
1
Pedersen, Anne Grethe Julius
1
Schmitt, Bernd
1
Srinivasan, Kannan
1
Stumpf, Marcus
1
Ābelniece, Baiba
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Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Springer Fachmedien Wiesbaden
1
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Europäische Kulturen in der Wirtschaftskommunikation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
78
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Springer eBook Collection / Business and Economics
26
Journal of marketing management : MM
25
Lehrbuch
21
Journal of historical research in marketing
18
European journal of marketing : EJM
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of the Academy of Marketing Science
17
AMS review : official publication of the Academy of Marketing Science
16
Journal of business research : JBR
16
Marketing theory
16
Journal of macromarketing
14
Legends in marketing
13
Springer eBook Collection
13
Basler Schriften zum Marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing communications
12
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing
10
Springer eBook Collection / Business and Management
10
Research
9
Springer Reference Wirtschaft
9
Marketing intelligence & planning
8
Marketing theory and applications
8
Australasian marketing journal
7
Corporate communications : an international journal
7
Marketing : ZFP ; journal of research and management
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Business horizons
6
Gabler Edition Wissenschaft
6
Journal of advertising research
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing theory and practice : JMTP
6
Major theoretical debates and contemporary issues in marketing theory
6
Proceedings series / American Marketing Association
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ECONIS (ZBW)
15
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1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
Saved in:
2
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
3
Introducing a new section : Marketing Science : frontiers
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011818432
Saved in:
4
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
Saved in:
5
Editorial: Marketing science in emerging markets
Narasimhan, Laxman
;
Srinivasan, Kannan
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-479
Persistent link: https://www.econbiz.de/10011313066
Saved in:
6
Special section: Marketing science in emerging markets
In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-554
Persistent link: https://www.econbiz.de/10011313071
Saved in:
7
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
8
Theory and practice in marketing conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
9
Nachhaltigkeit in der Wirtschaftskommunikation
Nielsen, Martin
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010198731
Saved in:
10
Optimierte Zielgruppenansprache : werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen
Schmidt, Christopher M.
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743892
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