Introduction to theory and practice in marketing conference special section of marketing science
Sunil Gupta; Dominique Hanssens; John R. Hauser; Donald Lehmann, Bernd Schmitt
| Year of publication: |
2014
|
|---|---|
| Authors: | Gupta, Sunil ; Hanssens, Dominique M. ; Hauser, John R. ; Lehmann, Donald R. ; Schmitt, Bernd |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 1, p. 1-5
|
| Subject: | theory and practice | store brands | banner ads | market growth | retail price | social networks | Marketing | Markenführung | Brand management | Marketingtheorie | Marketing theory | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337978