Dias de Faria, Marina; Moreira Casotti, Leticia - In: European Journal of Marketing 53 (2019) 11, pp. 2245-2267
Purpose: Consumers with Down syndrome are present in all countries, but there has been little marketing research … from becoming agentic consumers. The findings reveal the “labels” associated with the vulnerability of people with Down … country and location and is focused on a specific group of overlooked consumers. We encourage the expansion of the research to …