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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social web"
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Search: subject:"branding"
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Social web
Brand management
100
Markenführung
100
Consumer behaviour
69
Konsumentenverhalten
69
Social Web
58
Brand image
57
Markenimage
57
Internet marketing
56
Online-Marketing
56
Beziehungsmarketing
31
Relationship marketing
31
social media
26
Sportmarketing
24
Sports marketing
24
Advertising effects
21
Brand
21
Markenartikel
21
Werbewirkung
21
Advertising
13
Werbung
13
Viral marketing
12
Virales Marketing
12
Athletes
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Sportler
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Sports
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Professional sports
9
Profisport
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Sport
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Brand loyalty
8
Markentreue
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Sport organization
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Sportorganisation
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brand loyalty
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social media marketing
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Customer satisfaction
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Kunkel, Thilo
4
Bredikhina, Nataliya
2
Doyle, Jason
2
Ha, Louisa
2
Kwon, Eun Sook
2
Na, Sangwon
2
Abuljadail, Mohammad
1
Al-Mamun, Abdullah
1
Anagnostopoulos, Christos
1
Annamalai, Balamurugan
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Ansari, Azarnoush
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De Cicco, Roberta
1
Decker, Reinhold
1
Desbordes, Michel
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Doyle, Jason P.
1
Duh, Helen Inseng
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El-Deeb, Sara
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Ellonen, Hanna-Kaisa
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Enginkaya, Ebru
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European Sport management quarterly : ESMQ
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Springer eBook Collection
14
Cogent business & management
13
Journal of fashion marketing and management
13
Springer Proceedings in Business and Economics
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
Journal of global marketing
10
Journal of promotion management : JPM
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
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ECONIS (ZBW)
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1
Beautiful Black British brand : exploring intersectionality of race, gender, and self-
branding
of Black British sportswomen
Mogaji, Emmanuel
;
Nguyen Phong Nguyen
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1708-1731
Persistent link: https://www.econbiz.de/10014443781
Saved in:
2
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Athlete
branding
via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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