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~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Beziehungsmarketing"
~subject:"Social web"
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Beziehungsmarketing
Social web
Brand management
34
Markenführung
34
Sportmarketing
24
Sports marketing
24
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
16
Athletes
11
Sportler
11
Social Web
10
Sports
10
social media
10
Professional sports
9
Profisport
9
Sport
9
Sport organization
8
Sportorganisation
8
Brand
6
Football
6
Fußball
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
Sport event
6
Sportveranstaltung
6
Relationship marketing
4
brand management
4
Athlete branding
3
Großbritannien
3
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3
Advertising
2
Advertising effects
2
Athlete brands
2
Big event
2
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English
12
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Kunkel, Thilo
4
Bredikhina, Nataliya
2
Chanavat, Nicolas
2
Doyle, Jason
2
Na, Sangwon
2
Anagnostopoulos, Christos
1
Bertschy, Marjorie
1
Bodet, Guillaume
1
Chadwick, Simon
1
Desbordes, Michel
1
Doyle, Jason P.
1
Fenton, Alex
1
Ferrand, Alain
1
Geurin, Andrea N.
1
Gupta, Keshav
1
Heffernan, Caroline
1
Hoye, Russell
1
Martinent, Guillaume
1
McNary, Erin L.
1
Mogaji, Emmanuel
1
Mühlbacher, Hans
1
Naraine, Michael L.
1
Nguyen Phong Nguyen
1
Parent, Milena M.
1
Parganas, Petros
1
Su, Yiran
1
Sveinson, Katherine
1
Séguin, Benoit
1
Taks, Marijke
1
Taylor, Elizabeth
1
Thompson, Ashley
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European Sport management quarterly : ESMQ
Journal of business research : JBR
196
Journal of retailing and consumer services
128
The journal of brand management : an international journal
126
The journal of product & brand management
125
International journal of internet marketing and advertising : IJIMA
54
International journal of hospitality management
48
Journal of promotion management : innovations in planning and applied research
43
SpringerLink / Bücher
41
Marketing intelligence & planning
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
Asia Pacific journal of marketing and logistics
33
Psychology & marketing
33
Cogent business & management
32
Journal of strategic marketing
32
European journal of marketing : EJM
30
Journal of marketing communications
30
International journal of contemporary hospitality management
27
Journal of marketing management : MM
27
Business horizons
25
Journal of marketing
25
Tourism management : research, policies, practice
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
International journal of advertising : the review of marketing communications
20
Journal of travel and tourism marketing
20
Journal of fashion marketing and management
19
Journal of internet commerce
19
Journal of the Academy of Marketing Science
19
European journal of marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Springer eBook Collection
18
Technological forecasting & social change : an international journal
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of marketing analytics : JMA
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of service management
14
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ECONIS (ZBW)
12
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1
Beautiful Black British brand : exploring intersectionality of race, gender, and self-
branding
of Black British sportswomen
Mogaji, Emmanuel
;
Nguyen Phong Nguyen
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1708-1731
Persistent link: https://www.econbiz.de/10014443781
Saved in:
2
Athlete
branding
via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
3
The personal is professional : exploring romantic relationship within the socioecology of an athlete brand
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Taylor, Elizabeth
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1688-1707
Persistent link: https://www.econbiz.de/10014443780
Saved in:
4
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
5
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
6
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
7
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
8
Brand governance practices in Canadian national sport organizations : an exploratory study
Taks, Marijke
;
Séguin, Benoit
;
Naraine, Michael L.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012256467
Saved in:
9
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
Saved in:
10
Branding
in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
1
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