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~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of management & governance"
~subject:"Marketingmanagement"
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Search: subject_exact:"Internationale Markteintrittsstrategie"
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Marketingmanagement
International market entry
65
Internationaler Markteintritt
65
Multinationales Unternehmen
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37
Globalisierung
32
Globalization
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KMU
17
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Markteintritt
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Akhter, Syed H.
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Barcellos, Paulo Fernando Pinto
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Faroque, Anisur Rahman
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Genc, Ebru
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Genc, Omer Faruk
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Hu, Xiaoting
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Nepal, Bimal
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Rahman, Mahabubur
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Sullivan Mort, Gillian
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European business review : EBR ; the official journal of the International Management Centres, Europe
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of management & governance
International marketing review
11
Journal of business research : JBR
9
International business review : the official journal of the European International Business Academy
7
Journal of international marketing
6
Journal of strategic marketing
5
European journal of international management : EJIM
4
The journal of business & industrial marketing
3
Baltic journal of management
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
International journal of business and globalisation : IJBG
2
International journal of export marketing
2
International journal of trade and global markets
2
Journal for global business advancement : JGBA
2
Journal for international business and entrepreneurship development
2
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Management decision : MD
2
Origin and branding in international market entry processes
2
The international review of retail, distribution and consumer research
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Administrative Sciences : open access journal
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Bloomberg series
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British journal of management : BJM
1
Cases on branding strategies and product development : successes and pitfalls
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DLSU business & economics review
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Die Betriebswirtschaft : DBW
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Economies : open access journal
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Empirical international entrepreneurship : a handbook of methods, approaches, and applications
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Entrepreneurship research journal : ERJ
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Entrepreneurship, innovation and education : frontiers in European entrepreneurship research
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Entrepreneurship, sustainable growth and performance : frontiers in European research ; [papers from the annual Research in Entrepreneurship and Small Business Conference (RENT) ... held in Brussels in November 2006]
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European Journal of Sustainable Development : EJSD
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European retail research
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Expert journal of business and management
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ECONIS (ZBW)
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Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
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2
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
3
The impact of SME internationalization on innovation : The mediating role of market and entrepreneurial orientation
Genc, Ebru
;
Dayan, Mumin
;
Genc, Omer Faruk
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 253-264
Persistent link: https://www.econbiz.de/10012128079
Saved in:
4
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
5
Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
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6
A holistic approach to market assessment for a manufacturing company in an emerging economy
Natarajarathinam, Malini
;
Nepal, Bimal
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1142-1151
Persistent link: https://www.econbiz.de/10009683357
Saved in:
7
Can Brazilian firms survive the Chinese challenge? : effects of globalization on markets, strategies, and performance
Akhter, Syed H.
;
Barcellos, Paulo Fernando Pinto
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 502-523
Persistent link: https://www.econbiz.de/10009356937
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