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~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International marketing ; Vol. V"
~subject:"Brand"
~subject:"International market"
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European business review : EBR ; the official journal of the International Management Centres, Europe
International marketing ; Vol. V
Journal of international marketing
9
International marketing review
7
Journal of business research : JBR
7
The journal of brand management : an international journal
7
Handbook of research in international marketing
6
Journal of global marketing
4
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing in the fast changing world
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Journal of euromarketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of retailing and consumer services
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Cross-cultural and critical perspectives on brands
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European research studies
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International journal of retail and distribution management
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International journal of trade and global markets
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Jahrbuch Markentechnik
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Journal for global business advancement : JGBA
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Journal of Islamic marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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Megatrend review : the international review of applied economics
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Nouvelle série
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Schriften zu Marketing und Management
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wirtschaftswissenschaft
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21st century business practices : the evolving trends in India
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A Spectrum Book
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A Wall Street journal book
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Applied economics
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Applying qualitative methods to marketing management research
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Arbeitspapier / Justus-Liebig-Universität Gießen, Fachbereich Wirtschaftswissenschaften
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
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Impact of marketing effectiveness and capabilities, and export market orientation on export performance : evidence from Turkey
Kayabasi, Aydin
;
Mtetwa, Thandiwe
- In:
European business review : EBR ; the official journal …
28
(
2016
)
5
,
pp. 532-559
Persistent link: https://www.econbiz.de/10011588547
Saved in:
2
Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
Saved in:
3
Waterfall and sprinkler new-product strategies in competitive global markets
Kalish, Shlomo
;
Mahajan, Vijay
;
Muller, Eitan
-
2006
Persistent link: https://www.econbiz.de/10003410839
Saved in:
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