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~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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European business review : EBR ; the official journal of the International Management Centres, Europe
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International review on public and non-profit marketing
25
Journal of business research : JBR
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Journal of business ethics : JOBE
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International Review on Public and Nonprofit Marketing
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International journal of nonprofit & voluntary sector marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cogent Business & Management
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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World review of entrepreneurship, management and sustainable development
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael
;
Rabino, Rebecca
;
Cavanaugh, Lisa A.
; …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
Saved in:
2
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
Saved in:
3
Marketing-driven philanthropy : the case of PlayPumps
Saunders, Stephen Graham
;
Borland, Ralph
- In:
European business review : EBR ; the official journal …
25
(
2013
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10009766392
Saved in:
4
A model of cause-related marketing for "profit-driven" and "non-profit" organizations
Svensson, Göran
;
Wood, Greg
- In:
European business review : EBR ; the official journal …
23
(
2011
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009125145
Saved in:
5
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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