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~isPartOf:"European economic review : EER"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Authenticity"
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Credibility
50
Glaubwürdigkeit
50
Consumer behaviour
22
Konsumentenverhalten
22
Authenticity
18
Brand management
15
Markenführung
15
Theorie
10
Theory
10
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9
Markenimage
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Internet marketing
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Cunha, Miguel Pina e
2
Dwivedi, Yogesh Kumar
2
Melewar, T. C.
2
Rego, Arménio
2
Sousa, Filipa
2
Velasco, Andrés
2
Alhouti, Sarah
1
Anaza, Nwamaka A.
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Ardagna, Silvia
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Bian, Xuemei
1
Buffie, Edward F.
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Cambra-Fierro, Jesus
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Carlson, Les
1
Centeno, Edgar
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European economic review : EER
Journal of business research : JBR
NBER working paper series
86
Working paper / National Bureau of Economic Research, Inc.
81
NBER Working Paper
79
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
54
Journal of business ethics : JOBE
45
IMF working paper
44
Tourism management : research, policies, practice
37
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
27
International journal of hospitality management
25
Journal of retailing and consumer services
25
Leadership
25
Authentic leadership : clashes, convergences, and coalescences
23
Economics letters
22
Insurance / Mathematics & economics
22
Europäische Hochschulschriften / 5
21
Leadership & organization development journal
21
Open economies review
21
Journal of economic dynamics & control
19
The economic journal : the journal of the Royal Economic Society
19
Economic modelling
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of travel and tourism marketing
17
Applied economics
16
Journal of international economics
16
Journal of macroeconomics
15
Journal of promotion management : innovations in planning and applied research
15
Revue économique : revue bimestrielle
15
The journal of brand management : an international journal
15
Working paper series / European Central Bank
15
CESifo working papers
14
Discussion paper / Tinbergen Institute
14
European journal of political economy
14
Journal of development economics
14
Psychology & marketing
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ECONIS (ZBW)
57
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Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
2
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
3
The role of natural scarcity in creating impressions of authenticity at the farmers' market
Garner, Benjamin
;
Hollenbeck, Candice R.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383077
Saved in:
4
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
5
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Examining the outcomes of influencer activism
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468743
Saved in:
8
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
9
When big is less than small : why dominant brands lack authenticity in their sustainability initiatives
Wallach, Karen Anne
;
Popovich, Deidre
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014281154
Saved in:
10
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
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