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~isPartOf:"European journal of law and economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Market entry"
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Search: subject_exact:"Counterfeit brands"
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Product counterfeiting
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European journal of law and economics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information economics and policy : IEP
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European journal of operational research : EJOR
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Managementmaßnahmen gegen Produktpiraterie und Industriespionage
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Marketing letters : a journal of research in marketing
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Entry of copycats of luxury brands
Gao, Sarah Yini
;
Lim, Wei Shi
;
Tang, Christopher S.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10011672608
Saved in:
2
Untangling searchable and experiential quality responses to counterfeits
Qian, Yi
;
Gong, Qiang
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 522-538
Persistent link: https://www.econbiz.de/10011313065
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