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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~subject:"Brand image"
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Search: subject:"Verbraucherverhalten"
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Brand image
Consumer behaviour
885
Konsumentenverhalten
885
Brand management
77
Markenführung
77
Markenimage
75
Food
71
Lebensmittel
71
Environmental consciousness
64
Umweltbewusstsein
64
Beziehungsmarketing
58
Relationship marketing
58
Social Web
54
Social web
54
Emotion
53
Online retailing
51
Online-Handel
51
Bibliometrics
49
Bibliometrie
49
Bekleidung
46
Clothing
46
Brand
45
Nachhaltige Entwicklung
45
Sustainable development
45
Internet marketing
44
Markenartikel
44
Online-Marketing
44
Food consumption
43
Lebensmittelkonsum
43
Sustainability
43
Nachhaltigkeit
42
Eating habit
40
Ernährungsverhalten
40
Customer satisfaction
37
Kundenzufriedenheit
37
Product labelling
37
USA
37
United States
37
Warenkennzeichnung
37
Advertising effects
36
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Article
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English
75
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Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Fetscherin, Marc
2
Paul, Justin
2
Rodrigues, Paula Cristina Lopes
2
Sousa, Ana
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arli, Denni
1
Arnas, Yaşare Aktaş
1
Arnold, Todd
1
Aro, Kaisa
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
Aytimur, Hilal
1
Aziz, Rahila
1
Bae, Hyeyoon
1
Balabanis, George
1
Barbosa, Isabel
1
Behre, Barbara
1
Bernard, John C.
1
Bhanja, Nivedita
1
Bosman, Magdalena J. C.
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cakici, N. Meltem
1
Cauberghe, Verolien
1
Cayla, Julien
1
Chakrabarti, Somnath
1
Chan, Eugene Y.
1
Chang, Sue Ryung
1
Chang, Yaping
1
Chatterjee, Swagato
1
Chen, Tingting
1
Chen, Xiang
1
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European journal of marketing
International journal of consumer studies
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
75
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
3
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
4
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
7
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
8
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
9
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
10
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
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