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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer attitudes"
~subject:"Markenführung"
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Search: subject_exact:"Social media marketing"
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Consumer attitudes
Markenführung
Internet marketing
73
Online-Marketing
73
Social Web
41
Social web
41
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
19
Beziehungsmarketing
14
Relationship marketing
14
Brand image
12
Markenimage
12
Viral marketing
12
Virales Marketing
12
social media
12
Advertising effects
11
Online retailing
11
Online-Handel
11
Social media
11
Werbewirkung
11
Advertising
10
Werbung
10
Marketing management
9
Marketingmanagement
9
Customer integration
6
Kundenintegration
6
E-commerce
5
Electronic Commerce
4
Facebook
4
Innovation
4
Perception
4
Social network
4
Soziales Netzwerk
4
Wahrnehmung
4
Brand
3
Confidence
3
Digitalisierung
3
Digitization
3
Emotion
3
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22
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Armstrong, Christine
1
Aro, Kaisa
1
Avis, Mark
1
Breitsohl, Jan Christian
1
Brennan, Stacey
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Daunt, Kate L.
1
Dessart, Laurence
1
Dineva, Denitsa
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Garrod, Brian
1
Gironda, John T.
1
Gomes Rinaldi, Adriana
1
Hackley, Christopher E.
1
Haider, Kamran
1
Hamilton, Kathy
1
Harris, Lloyd C.
1
He, Hongwei
1
Hewer, Paul
1
Hodis, Monica Alexandra
1
Jacobson, Jenna
1
Jones, Richard
1
Jütte, Espen
1
Korgaonkar, Pradeep K.
1
Kulczynski, Alicia
1
Laaksonen, Salla-Maaria
1
Lin, Shan
1
Meneses, Rita W.
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Meuli, Paul G.
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Michaelidou, Nina
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Moraes, Caroline
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Morgan-Thomas, Anna
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Olson, Erik L.
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1
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European journal of marketing
Journal of marketing management : MM
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
46
Journal of retailing and consumer services
40
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Cogent business & management
18
Journal of promotion management : JPM
18
Marketing intelligence & planning
17
Business horizons
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
Journal of fashion marketing and management
11
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Journal of strategic marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
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ECONIS (ZBW)
22
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
3
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
4
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
5
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Saved in:
6
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
7
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
8
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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