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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
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Brand image
Marketing management
91
Marketingmanagement
91
Consumer behaviour
51
Konsumentenverhalten
51
Beziehungsmarketing
25
Relationship marketing
25
Brand management
23
Markenführung
23
Einzelhandel
18
Retail trade
18
Distribution channel
14
Vertriebsweg
14
Brand
12
Markenartikel
12
Markenimage
9
Customer satisfaction
8
Firm performance
8
Kundenzufriedenheit
8
Unternehmenserfolg
8
Internet marketing
7
Marketing strategy
7
Online-Marketing
7
Customer value
6
Dienstleistungsqualität
6
Handelsmarke
6
Kundenwert
6
Lieferantenmanagement
6
Performance measurement
6
Performance-Messung
6
Service quality
6
Store brand
6
Supplier relationship management
6
Customer integration
5
Kundenintegration
5
Market segmentation
5
Marketing communications
5
Marktsegmentierung
5
Strategic management
5
Strategisches Management
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9
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Anselmsson, Johan
1
Baumann, Chris
1
Bondesson, Niklas
1
Chen, Pao-Zhen
1
Chen, Yi-Chong
1
Cheng, Yimin
1
Della Lena, Sebastiano
1
Gray, David
1
He, Jiaxun
1
Huang, Yung-Chuan
1
Jebrajakrithy, Charles
1
Johnson, Lester W.
1
Laaksonen, Salla-Maaria
1
Lin, Guan-Yi
1
Mirzaei, Abas
1
Orazi, Davide Christian
1
Pöyry, Essi
1
Su, Zheng-Cheng
1
Thaichon, Paramaporn
1
Timming, Andrew R.
1
Tsai, Pei-Hsuan
1
Yoganathan, Dhanushanthini
1
Zhang, Fan
1
Zheng, Yu-Lin
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European journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
8
Cogent business & management
7
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
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ECONIS (ZBW)
9
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1
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
2
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
3
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
4
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
5
Dynamic brand positioning : a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
He, Jiaxun
;
Zhang, Fan
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2774-2803
Persistent link: https://www.econbiz.de/10013457389
Saved in:
6
Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan
;
Lin, Guan-Yi
;
Zheng, Yu-Lin
;
Chen, Yi-Chong
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
Saved in:
7
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
8
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
9
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
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