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~isPartOf:"European journal of marketing"
~person:"Arslanagić-Kalajdžić, Maja"
~person:"Hollebeek, Linda D."
~subject:"Digital goods"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
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