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~isPartOf:"European journal of marketing"
~source:"econis"
~subject:"Arbeitsgruppe"
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Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, Miriam
;
Hassan, Louise
;
Shiu, Edward
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 817-839
Persistent link: https://www.econbiz.de/10013173449
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