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~isPartOf:"European journal of marketing"
~subject:"Brand management"
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Brand management
Consumer behaviour
34
Konsumentenverhalten
34
Internet marketing
27
Online-Marketing
27
Advertising effects
21
Werbewirkung
21
Social Web
17
Social web
17
Advertising
16
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16
Markenführung
13
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10
Brand image
9
Markenimage
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Online retailing
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Online-Handel
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Emotion
7
Beziehungsmarketing
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Relationship marketing
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Viral marketing
6
Virales Marketing
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Markenartikel
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Wahrnehmung
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Eating habit
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Ernährungsverhalten
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International marketing
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Abolhasani, Morteza
1
Aro, Kaisa
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Avis, Mark
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Borges, Ana Pinto
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Brochado, Ana
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Cheng, Yimin
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Colicev, Anatoli
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De Bruyn, Arnaud
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Orazi, Davide Christian
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Rodrigues, Paula Cristina Lopes
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Rudkowski, Janice
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Santoso, Irene
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Sarkar, Abhigyan
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European journal of marketing
Journal of business research : JBR
152
The journal of brand management : an international journal
86
The journal of product & brand management
83
Journal of retailing and consumer services
58
Journal of marketing communications
57
International journal of internet marketing and advertising : IJIMA
53
International journal of advertising : the review of marketing communications
50
SpringerLink / Bücher
50
Journal of promotion management : JPM
47
Journal of advertising research
42
Journal of promotion management : innovations in planning and applied research
40
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Psychology & marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International marketing review
30
Journal of international marketing
29
Marketing intelligence & planning
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Asia Pacific journal of marketing and logistics
23
European journal of marketing : EJM
23
Journal of global marketing
21
Journal of international consumer marketing
21
Business horizons
20
Journal of marketing
19
Springer eBook Collection
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of marketing management : MM
18
Marketing : ZFP ; journal of research and management
18
Cogent business & management
17
Innovatives Markenmanagement
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of hospitality management
16
Journal of internet commerce
15
Journal of strategic marketing
15
Marketing letters : a journal of research in marketing
15
Research
15
Tourism management : research, policies, practice
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
13
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
Mind the attention gap : how does digital
advertising
impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
3
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
6
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
7
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
8
Disentangling effects of subjective and objective characteristics of
advertising
music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
9
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
10
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
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